A) Burgess and Green argue that: ordinary people who become celebrities through their own creative efforts “remain within the system of celebrity native to, and controlled by, the mass media” (Reader, page 269).
References: Burgess, J. and Green, J., ‘YouTube and The Mainstream Media’, in YouTube Online and Participatory Culture, Cambridge: Polity Press, 2009, pg 15-37
communitychannel (watch the difference between her first videos and now, and even now and half a year ago – her tools got better, her style changed, and her work included less and less other actors. Nat is a really interesting example of how much she kept her private life out of the media and YouTube – which is an astounding feat considering.)
kevjumba (Kev used to just have webcam videos of himself, but of late (especially after a Christmas video) he has been incorporating his Dad a lot more. Many viewers liked his pre-Dad videos (myself included), but I think the reason he uses his Dad so much is because he gained sudden and incredible popularity post-Dad, and after appearing on the Amazing Race with his Dad, his public image became tied to him.)
By the way, interesting: YouTube uploading now as an option for privacy and ownership. You can have the Standard Youtube License, which is under the User Agreement that I doubt anyone reads, or a Creative Commons – Attribution (CC-BY- reuse allowed) license. not that I’m going to write a post on that but interesting to see how this is suddenly becoming an option that, again, I doubt anyone will abide.
Net Communications 